In this article, we’ll break down the exact 5-part email sequence that Vickie Dickson uses to sell Human Design reports through Bodygraph.com – and how this has helped her build a consistent passive income stream.
Whether you’re just getting started or want to automate more of your income, this guide is packed with real strategy and structure you can use today.
📩 Email 1: Welcome + Reconnect
Someone just downloaded your Human Design chart or free report – now what?
Use Email 1 to:
- Welcome them personally and reintroduce the freebie
- Highlight one life-changing benefit from it (no jargon!)
- Create curiosity and link back to the freebie
- Set expectations: how often will they hear from you and what’s coming next?
Clarity builds trust. Let them know what’s coming and why it matters.
🧠 Email 2: Your Story + Connection
This is where you build connection and establish your “why.”
In Email 2:
- Share the story of how you found Human Design or Astrology
- Keep it personal but relevant to their journey
- Invite them to reply with a simple question (e.g. “What’s your Human Design type?”)
Relationship > broadcast. Keep it real, not robotic.
🌟 Email 3: The Client Win + Report Offer
Now it’s time to introduce your report in a way that’s emotionally resonant.
Here’s how:
- Share a client testimonial or transformation story
- Describe the before → after using real emotions
- Connect the dots to your Bodygraph.com report as the solution
- Create urgency with a limited-time offer or discount
Vickie uses a tool called Deadline Funnel to create real-time urgency, but you can also set a manual deadline in the email text.
😕 Email 4: Reassurance for the Skeptics
This email is all about addressing objections – the silent doubts your reader might have.
Use this message to:
- Normalize skepticism (“This all sounds a little too woo…”)
- Share a story of a skeptical client (or your own journey)
- Compare this to other tools that didn’t work for them
- Reinforce that they don’t need to “get” everything to benefit
- Remind them about your offer and the urgency to grab it
Being honest about doubt builds more trust than pretending it doesn’t exist.
✅ Email 5: Final Reminder + What’s Next
This is your closing message. Use it to recap, remind, and redirect.
Checklist for this email:
- Share another quick testimonial
- Remind them of what Human Design can unlock
- Include a final nudge to grab the report before the discount ends
- Tell them what happens next – how often you’ll email, what kind of content they can expect
Bonus: You can open a loop in previous emails by saying “Watch for tomorrow’s email titled ‘The One Thing That Changed Everything.’” It increases open rates dramatically.
💡 Bonus Tip: What If They Miss the Deadline?
If someone clicks the link after the deadline, send them to a custom page that says:
“Oops – you just missed the special price, but here’s the next best thing…”
This keeps them in your world and gives you another chance to serve them.
🎯 Final Thoughts
Your Human Design reports aren’t just a product – they’re a stepping stone.
Some people may never buy a full reading, but they will buy a well-written, personalized report – especially if your email sequence guides them there with clarity and care.
🎧 Listen to the full episode: Podcast Episode 45
📺 Watch the video: YouTube Video
Download Free Guide “The 5-Part Email Sequence That Sells Human Design Reports on Autopilot”
If you don’t yet have a Bodygraph.com subscription, now’s the time. You can generate charts, build custom reports, and even use our new website builder and audio report tools.
